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Apple vs Alphabet: how do the stocks compare?

AAPL and GOOG side by side, in simple words. This is an explanation of the two businesses, not a recommendation to buy either one.

AAPLGOOG
TickerAAPLGOOG
ExchangeNASDAQNASDAQ
SectorTechnologyTechnology
IndustryConsumer ElectronicsProgramming Data Processing
Sizemega capmega cap
Market value4.91 trillion dollars4.25 trillion dollars

Apple (AAPL)

Apple makes the iPhone, Mac and iPad, and sells apps, music and storage to the people who own them. Think of it as a shop that sells you a favorite gadget and then keeps selling you things for it.

  • How well each new iPhone sells.
  • Growth of the services business, which earns higher profits than devices.
  • Rules and court cases about App Store fees, and trade and tariff news.

Read the full AAPL guide

Alphabet (GOOG)

Alphabet trades on the Nasdaq under the ticker GOOG. It is a mega cap company in the programming data processing industry, part of the technology sector, with a market value of about 4.25 trillion dollars.

  • How fast sales are growing, especially in cloud and AI.
  • New product launches and customer wins.
  • Competition, regulation and how much the company spends on research.

Read the full GOOG guide

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Common questions

What is the difference between AAPL and GOOG?

Apple makes the iPhone, Mac and iPad, and sells apps, music and storage to the people who own them. Think of it as a shop that sells you a favorite gadget and then keeps selling you things for it. Alphabet trades on the Nasdaq under the ticker GOOG. It is a mega cap company in the programming data processing industry, part of the technology sector, with a market value of about 4.25 trillion dollars.

Which is bigger, Apple or Alphabet?

Apple has the larger market value, at about 4.91 trillion dollars.

Are Apple and Alphabet in the same industry?

Apple is in Consumer Electronics, while Alphabet is in Programming Data Processing.

Follow AAPL and GOOG

Add both to your watchlist for a free brief every trading day at 5 PM ET.

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Full guides

  • Apple (AAPL)
  • Alphabet (GOOG)

Educational information, not financial advice. Figures are approximate and do not include live prices.

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