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NASDAQ: AAPL

Apple (AAPL) stock, explained like you're 5

Apple makes the iPhone, Mac and iPad, and sells apps, music and storage to the people who own them. Think of it as a shop that sells you a favorite gadget and then keeps selling you things for it.

Ticker
AAPL
Exchange
Nasdaq
Sector
Technology
Industry
Consumer Electronics
Size
Mega cap, about 4.9 trillion dollars

How Apple makes money

  • Selling iPhones, Macs, iPads and Apple Watches.
  • Services such as the App Store, iCloud, Apple Music and Apple TV, which people pay for every month.
  • Fees from other companies, for example for being the default search engine on its devices.

What moves AAPL stock

  • How well each new iPhone sells.
  • Growth of the services business, which earns higher profits than devices.
  • Rules and court cases about App Store fees, and trade and tariff news.

In the news lately

  • Dear Apple Stock Fans, Mark Your Calendars for October 13 (Barchart.com)
  • Apple Inc. $AAPL Stock Acquired by Natural Investments LLC (MarketBeat)
  • Apple Stock’s Upside May Be Limited as AI Agents Could Disrupt Business (Barron's)
  • How Much Upside Is Left In Apple Stock? (trefis.com)
  • Morgan Stanley lowers Apple stock price target on limited upside (Investing.com)

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Key terms to know before you follow AAPL

Questions about Apple stock

What does Apple do?

Apple makes the iPhone, Mac and iPad, and sells apps, music and storage to the people who own them. Think of it as a shop that sells you a favorite gadget and then keeps selling you things for it.

What is the ticker symbol for Apple?

Apple trades under the ticker AAPL on the Nasdaq.

How does Apple make money?

Selling iPhones, Macs, iPads and Apple Watches. Services such as the App Store, iCloud, Apple Music and Apple TV, which people pay for every month. Fees from other companies, for example for being the default search engine on its devices.

What moves AAPL stock?

How well each new iPhone sells. Growth of the services business, which earns higher profits than devices. Rules and court cases about App Store fees, and trade and tariff news.

How can I follow AAPL stock every day?

Add AAPL to your watchlist on Metric Finance. We post a free brief every trading day at 5 PM ET that explains what happened to the stocks you follow, in plain English.

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Educational information, not financial advice. This guide explains the business in general terms and does not include live prices.